| Abstract (about 50 words): | Various critics have analyzed the complexity of Bond Girl portrayals in the long history of the James Bond franchise. Some of them noted that the Bond Girls represented a modernized sexuality, and that they reflected freedom, independence and a new kind of femininity. My paper analyses the representations of women in two Bond movies, Dr. No (1962) and For Your Eyes Only (1981) and attempts to see whether they are affected by the social changes occurring at the time, most notably the Second-wave Feminist movement. My contention is that the assessments above are not accurate and that these characters offer a puzzling ideological challenge to film audience. The Bond Girls in the two movies are objectified images of femininity, instruments of the male gaze and, as British feminist film critic Laura Mulvey suggested, fetishized objects of “to-be-looked-at-ness”. |